CCCC Small Business Center- Digital Marketing for Small Business Certification Program: Module 1

Join us each week January 14 - February 18th and earn a certificate in online marketing for small business owners. You can also attend individual sessions as needed.

Must attend all six sessions for certificate. Class 1 and 6 will be in-person, classes 2-5 will be online.

Sharpen Who Your Best Customers Are - Module 1

This kick-off session will be in-person. This will be an engaging start to the 6- series Digital Marketing Certificate program. Small business owners need a ground game and a web game. This training includes both. To gain the greatest success in digital marketing and social media, you must start by answering the following questions: What is your unique offering? Who needs your product or services? Who is your competition?

This training will help you sharpen your perspective on those topics with other small business owners on the same journey to support you. This is a participatory class, so come ready to move your business forward!

Topics covered will include:

• Your core message brand and customer persona (Yours Only)
• Customer persona – Who are we speaking to (Customer)
• Learn from your competition online (Market Research)
• Relationship Marketing – Building referrals off the first customers (the ground game)