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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20250114T230000Z
DTEND:20250115T010000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:CCCC Small Business Center- Digital Marketing for Small Business Certification Program: Module 1
DESCRIPTION:Join us each week January 14 - February 18th and earn a certificate in online marketing for small business owners. You can also attend individual sessions as needed.\n\n \n\nMust attend all six sessions for certificate. Class 1 and 6 will be in-person\, classes 2-5 will be online.\n\n \n\n \n\nSharpen Who Your Best Customers Are - Module 1\n\n \n\nThis kick-off session will be in-person. This will be an engaging start to the 6- series Digital Marketing Certificate program. Small business owners need a ground game and a web game. This training includes both. To gain the greatest success in digital marketing and social media\, you must start by answering the following questions: What is your unique offering? Who needs your product or services? Who is your competition?\n\n \n\nThis training will help you sharpen your perspective on those topics with other small business owners on the same journey to support you. This is a participatory class\, so come ready to move your business forward!\n\n \n\nTopics covered will include:\n\n\n	Your core message brand and customer persona (Yours Only)\n	Customer persona   Who are we speaking to (Customer)\n	Learn from your competition online (Market Research)\n	Relationship Marketing   Building referrals off the first customers (the ground game)
X-ALT-DESC;FMTTYPE=text/html:<p data-ogsc="" style="color: rgb(64\, 63\, 66)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 14px\; margin: 0px\;"><span data-ogsc="" data-olk-copy-source="MessageBody" style="border: 0px\; font-style: italic\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 18px\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">Join us each week January 14 - February 18th and earn a certificate in online marketing for small business owners. You can also attend individual sessions as needed.</span></p>\n\n<p data-ogsc="" style="color: rgb(64\, 63\, 66)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 14px\; margin: 0px\;">&nbsp\;</p>\n\n<p data-ogsc="" style="color: rgb(64\, 63\, 66)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 14px\; margin: 0px\;"><span data-ogsc="" style="border: 0px\; font-style: italic\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 18px\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">Must attend all six sessions for certificate. Class 1 and 6 will be in-person\, classes 2-5 will be online.</span></p>\n\n<p data-ogsc="" style="color: rgb(64\, 63\, 66)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 14px\; margin: 0px\;">&nbsp\;</p>\n\n<p data-ogsc="" style="color: rgb(64\, 63\, 66)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 14px\; margin: 0px\;">&nbsp\;</p>\n\n<p data-ogsc="" style="color: rgb(64\, 63\, 66)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 14px\; margin: 0px\;"><span data-ogsc="" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: bold\; font-stretch: inherit\; font-size: 16px\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">Sharpen Who Your Best Customers Are - Module 1</span></p>\n\n<p data-ogsc="" style="color: rgb(64\, 63\, 66)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 14px\; margin: 0px\;">&nbsp\;</p>\n\n<p data-ogsc="" style="color: rgb(64\, 63\, 66)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 14px\; margin: 0px\;"><span data-ogsc="" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 16px\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">This kick-off session will be in-person. This will be an engaging start to the 6- series Digital Marketing Certificate program. Small business owners need a ground game and a web game. This training includes both.&nbsp\;To gain the greatest success in digital marketing and social media\, you must start by answering the following questions: What is your unique offering? Who needs your product or services?&nbsp\;Who is your competition?</span></p>\n\n<p data-ogsc="" style="color: rgb(64\, 63\, 66)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 14px\; margin: 0px\;">&nbsp\;</p>\n\n<p data-ogsc="" style="color: rgb(64\, 63\, 66)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 14px\; margin: 0px\;"><span data-ogsc="" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 16px\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">This training will help you sharpen your perspective on those topics with other small business owners on the same journey to support you. This is a participatory class\, so come ready to move your business forward!</span></p>\n\n<p data-ogsc="" style="color: rgb(64\, 63\, 66)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 14px\; margin: 0px\;">&nbsp\;</p>\n\n<p data-ogsc="" style="color: rgb(64\, 63\, 66)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 14px\; margin: 0px\;"><span data-ogsc="" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: bold\; font-stretch: inherit\; font-size: 16px\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">Topics covered will include:</span></p>\n\n<ul data-ogsc="" style="color: rgb(64\, 63\, 66)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 14px\;">\n	<li data-ogsc="" style="font-size: 16px\;"><span data-ogsc="" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">Your core message brand and customer persona (Yours Only)</span></li>\n	<li data-ogsc="" style="font-size: 16px\;"><span data-ogsc="" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">Customer persona &ndash\; Who are we speaking to (Customer)</span></li>\n	<li data-ogsc="" style="font-size: 16px\;"><span data-ogsc="" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">Learn from your competition online (Market Research)</span></li>\n	<li data-ogsc="" style="font-size: 16px\;"><span data-ogsc="" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">Relationship Marketing &ndash\; Building referrals off the first customers (the ground game)</span></li>\n</ul>\n
LOCATION:Location: Chatham Main Campus\, Pittsboro
UID:e.807.17354
SEQUENCE:3
DTSTAMP:20261004T055210Z
URL:https://business.dunnchamber.com/events/details/cccc-small-business-center-digital-marketing-for-small-business-certification-program-module-1-17354
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