Hope is not a marketing strategy! This program provides virtual in-depth training on how to write your own marketing plan that delivers results. Participants receive a comprehensive questionnaire to complete which guides the process. In this webinar topics will include: situational analysis, industry trends, competitive analysis, target markets, branding, website review, outreach communication, social media, PR, video, speaking opportunities, referral marketing, and charitable initiatives. Participants will learn to: identify the components of a marketing plan and conduct research as it relates to their industry, trends and business lines - gain clarity on company’s challenges, goals and priorities - review branding, website, blogs, videos, social media of participant’s company as well as the competition’s - research outreach opportunities to create brand awareness, lead generation, promote expertise in the marketplace, and gain media attention - understand social media branding and marketing, platforms and messaging specific to company and industry; ie, LinkedIn, Facebook, YouTube, Twitter, Instagram.
Instructor: Robin Samora