CCCC Small Business Center presents "How to Get Free Publicity and Media"

Why hire a publicist when you can DIY? This webinar series provides instruction on how to get free publicity and media attention. As part of this training, you’ll get step-by-step instructions on how to write a press release with proven templates, best practices for answering media queries on HARO (Help a Reporter), a look at social PR, bloggers, newsjacking, how to create a media kit, and winning strategies to repurpose published content. Topics include: identifying key industry journalists and influencers, review of pitch ideas and samples for multiple platforms; TV, radio, blogs, podcasts, speaking/virtual presentations and vlogs.

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• Instructor: Robin Samora
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