CCCC Small Business Center- Digital Marketing for Small Business Certification Program: Module 2

Join us each week January 14 - February 18th and earn a certificate in online marketing for small business owners. You can also attend individual sessions as needed.

Must attend all six sessions for certificate. Class 1 and 6 will be in-person, classes 2-5 will be online.

The Content Online that Attracts Your Best Customer - Module 2

Understanding and being able to consistently create as well as distribute the right content to support the growth of your business is key. With the limited time and multiple hats that a business owner has to wear, it is critical they attract the customers they can serve well and are not attracting the customers they can not serve well. This training will sharpen your saw on the topic of collecting, creating, curating, engaging, and distributing the right stories and content for the growth of your business.

Topics covered will include:

• Where are they and the people that trust you
• Social proof and secondary verification 
• The customer’s journey to you
• Capturing, Curating, and Creating content (SEO)
• Your Story, Your origin story, Your customer’s story (Pixar and Hero’s Journey)