Triangle South Enterprise Webinar "Selling Your Products and Services Online - Part 3"

In the third of this three-part series, we discuss "EMAIL MARKETING" as the method that is used to cultivate and nurture your leads/prospects and your customers. We examine the strategies that are most successful. We look at what are known as email autoresponder "sequences" that are used to communicate with the consumer in between the time when they provide their email addresses and when they actually purchase something. These sequences are also designed to keep the consumer "warm" once they do make a purchase and "prepare" them to make another purchase in the near future. This third part of the system becomes vitally important once the traffic has been generated and the sales pitches made. Without the email marketing component of the system, you're losing out on all the effort that was made to capture those leads and new customers because the "conversation" with the consumer will have ended with the sale. The most important thing to remember is that the best people to sell to are people who have already bought from you in the past and the email sequences are what help you continue the conversation with them.